About The Zone Of Focus: 

• Another name for the Zone of Focus is the Zone of Competence; in this zone you are probably spending a lot of time on things you can do well or do easily. The challenge with this zone is that other people can do these things equally well, so you don’t have a differentiator or anything that helps you stand out in a crowded niche. You can also think of this stage as the solopreneur hamster wheel phase of business.

• At this stage your business is making some money. It might even be making good or great money but you still need to trade dollars for hours to earn every penny of it. You might find yourself saying things like my business is like a baby and I need to be around 24/7 in order to take care of it. 

• I want you to know that every single business owner whether they make six figures or eight figures has spent a significant amount of time in this stage. If you’ve ever heard of the hustle stage in business - well this is it!

• Our goal is to move you out of the Zone of Focus and into the Zone of Flow as quickly as possible because you are a Lifestyle Insider and you want a business that allows you to live your ideal lifestyle, not one that shackles you to it 24/7.

What Do You Need To Focus On To Move From Focus To Flow:

• The first thing you want to do to move from Focus to Flow is to get clear on your mission, your vision and your why.

• Another action we are going to focus on is having you do a task audit so that you can understand where your time is going plus understand what tasks you should be doing vs. what you should focus on outsourcing. 

• In this stage you are going to focus on hiring your first virtual team member so that you can stop doing tasks that fall into your Zones of Incompetence and Competence. 

• Lastly you are going to map out what you need your team to look like long-term in order for you to move into the Zone of Flow. 

• Another name for the Zone of Flow is the Zone of Excellence and this is a seductive stage to get stuck in because in this stage you are usually making great money and doing the things that you are skilled at and enjoy doing. Another way to look at this stage is to think of it as the stage where you spend the majority of your time working IN the business instead of ON the business. 

• This is often the hardest stage for entrepreneurs to move out of because they enjoy doing the tasks they deem ‘essential’ or they think no one else can do it quite like they can do. 

• This is definitely the stage where mindset, strategy and tactics all need to come together to help you move into the next and ultimate stage of the Lifestyle Insiders Pyramid. 

What Do You Need To Focus On To Move From Flow To Freedom:

• The first thing you want to do to move from Flow to Freedom is to identify all the tasks that only you can do and make a commitment to doing only those tasks. 

• Then we are going to identify who you need to hire in order to grow your team and how you can manage your team in the most effective way.

• As part of this process you are going to focus on building out your systems and processes so that you can grow and scale with the right team in place without having to work more hours or take on more roles.

• Lastly you are going to focus on developing your network and relationship skills because as a CEO your network truly will become your net worth.

• Another name for the Zone of Freedom is the Zone of Genius and this is where we want you to thrive in the Lifestyle Insiders program. I like to think of this stage as the Leveraged Freedom Business stage and it’s the reason why I and every other real estate professional and/or entrepreneur I know got into business in the first place.

• In this zone you are tapping into the things that only you can do - the things that make up your own unique genius or blueprint. 

• This is the zone in which things seem effortless, you can simply relax and create without much thought. This is when you tap into your unique gifts, talents and abilities in such a way that you become a power player in your industry and a force to be reckoned with.